This Is Your Time Wasted on Anti-Drug Ads

11 Oct



Originally uploaded to Flickr by ApeLolz

With methamphetamine use soaring in Montana in the early ’00s, a group called the Montana Meth Project tried to fight back with a series of TV, radio and print ads depicting the damage the drug can cause. Montanans were bombarded with images of adolescent prostitutes and vicious criminals – and in recent years, meth use has apparently declined in the Big Sky state. Success, right?

Actually, probably not. A recent University of Washington study found meth use was already dropping – as it was in neighboring states – and that the ads had “no discernible impact on meth use.” (As the invaluable StopTheDrugWar.org sums up.) That should come as no surprise. As I reported a while back, even the federal government’s many lavishly-funded anti-drug ad campaigns have been found to accomplish essentially nothing.

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